Over 700 million people suffer with urinary incontinence every day, greatly affecting the quality of life. Nowwell's unique medical technology provides a user friendly solution as a waste- and hassle- free alternative to catheter or diapers. The remotely controlled device is inserted into the urethra without the need for surgery, and acts as a valve allowing the user to control emptying of the bladder.

K8 has worked together with Nowwell to develop concept visualisations to aid promotion and communication of the device's functions and benefits to the user; creating device and packaging renders as well as detailed animations.